I love utilising AI with my 20+ years of expertise in 8 domains to create obsessively detailed analytics, razor-sharp brand differentiations & sniper-focussed creative concepts that eliminate pain-points, supercharge organisations & skyrocket ROIs.
A moat, in business strategy, is a sustainable competitive advantage that protects a company's market position and profitability from competitors – just like medieval castle moats protected against invaders. The term was popularized by Warren Buffett, who prioritizes investing in companies with strong moats.
Strong moats allow you to maintain healthy profit margins without constantly fighting price wars.
They protect market share during economic downturns and competitive pressures.
The stronger your moat, the more you can reinvest in widening it further, creating a virtuous cycle.
Companies with strong moats typically command higher valuations from investors who recognize their defensive qualities.
Moats require constant reinforcement and adaptation. Technology shifts can rapidly erode traditional moats, as we've seen with digital disruption across industries. The most successful companies today actively invest in strengthening existing moats while building new ones.
I spend every free hour experimenting with AI & especially LLMs to find out what new beneficial tools can be createed, e.g. check out my 2 favourite & IMHO most impressive GPTs for free, for which I regularly receive congratulatory messages from happy users.
It uses 1st Principles & Design for X – thinking to look at any business plan and offer you suggestions on how to cut costs by streamlining your operations. Simply tell it in your words, what you want to achieve, e.g. "Find the 10 biggest ROI opportunities – without laying off employees" or whatever your ideal goal is.
If you're unsure about entrusting your personal business plan to ChatGPT, I suggest you download any annual report from any stock traded company, which have to publicise their numbers by law, and try experiementing with their PDF in my GPT.
I even used it on the German governments annual budget plan and at first prompt my GPT offered me 10 suggestions that would have cut apx. 35 billion Euro by optimising it with 1st Principles & Design for X – approach.
Presentation video on LinkedIn
Try is here for free (ChatGPT account required): 1st Principles & Design for X – GPT
It uses over 300 of the best Marketing Campaigns (aka Cannes Lions Winners of 2024) as "few-shot examples" to enable every user to create world-class, goal-focused & effective 360° promos in seconds.
Try is here for free (ChatGPT account required): Advertising Assistant – GPT
Presentation video on LinkedIn
Presentation video on LinkedIn
Presentation video on LinkedIn
Presentation video on LinkedIn
Presentation video on LinkedIn
Keynote as PDF – incl. more creative use cases
🦁 Data Science: Modelling Tanzania's Tourism Data to create 28 new insight-driven Marketing Concepts
Presentation video on LinkedIn
Presentation video on LinkedIn
🧭 How I create Marketing Briefs & Creative Strategies
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